Trends move fast on the internet today especially marketing trends. One way to keep up is to promote a company's website with a dynamic video as opposed to regular static text and graphics. And when creating a video or having one professionally created, make sure it is optimized. Videos have a much higher chance of coming up at the top of a search engine’s results page if they are optimized. Here are some ways to optimize video used to market products or services.
Content
Make sure the video is professional and contains lots of interesting content that is relevant to the provided product or service. Save the crazy antics for YouTube unless marketing to the very young and the product is a skateboard or something similar.
Search Engine Optimization or SEO
Make sure the video title and dialogue contains keywords that a targeted audience will likely be searching for. Tag these keywords as this will increase the chances of the video ranking high in a search. A great way to make sure a specific website comes up in search engine results is to have the transcript of the video available on the website.
Keep It Simple
The best videos are the ones that say a lot in a little bit of time. This is no time for redundancy, be very specific and precise with your wording. Consider breaking up large videos into a few smaller ones.
More Video Tips
Most video editing software allows the user to add text to their videos so take advantage of this text feature. When talking about a web page in your video, add the link in text form to the frame so people will have a visual of that link.
Make sure other people can access the video coding so they can forward the video around to their networks or post it on their own social media sites. This is called viral marketing and the most interesting videos will be forwarded over and over – it’s a great way to get a brand noticed.
Using an informative video will help a company's marketing campaign by generating traffic to a website which can then be converted to sales. But plan a professional one with a lot of relevant content and make sure it is optimized for the search engines so all the hard work and money spent creating the video will pay off in the end.
Susan Ayers - Susan Ayers, a former Training Designer for Circuit City Stores, Inc., is a freelance writer in Richmond, Virginia. Susan is the Richmond ...
